More News

  • Rajiv Bajaj & Bajaj Auto - When less is more

    Mar 21, 2012 By BS Reporters / New Delhi/ Mumbai

    For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around

  • Renault plans India assault

    Jan 31, 2011 By Bhupesh Bhandari & Sharmistha Mukherjee

    Renault is preparing for an all-out assault on the Indian car market. Will it be lucky this time?

  • Life without 'Bajaj'

    Jan 25, 2011 By Swaraj Baggonkar

    Rebranding is a difficult thing to do correctly, especially if you happen to be Bajaj Auto. Why, then, is the company taking such a drastic step?