More News

  • Life without 'Bajaj'

    Jan 25, 2011 By Swaraj Baggonkar

    Rebranding is a difficult thing to do correctly, especially if you happen to be Bajaj Auto. Why, then, is the company taking such a drastic step?

  • Bajaj Vs Pulsar

    Jan 24, 2011 By Business Standard

    On the face of it, Bajaj Auto’s decision to drop the family name from its products, showrooms and service centres is based on the hope it will present opportunities for a new marketing direction and a new customer perception.

  • Market wary as Honda gets ready to go solo in India

    Dec 18, 2010 By Surajeet Das Gupta

    Can Honda use its technological edge to break into a market dominated by the big three automakers — Hero Honda (which will now be renamed), Bajaj Auto and TVS — which together control over 80 per cent of the market?

  • Hero Honda: Parting ways

    Dec 08, 2010 By Sunaina Vasudev & Priya Kansara Pandya

    The proposed split gets interesting as investor activism rears its head

  • Hero's new challenges

    Dec 08, 2010 By Surjeet Das Gupta

    Indian two-wheeler market in for a major revamp