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  • Rajiv Bajaj & Bajaj Auto - When less is more

    Mar 21, 2012 By BS Reporters / New Delhi/ Mumbai

    For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around

  • Mercedes-Benz looks at more Indianised products

    Jul 16, 2011 By Sharmistha Mukherjee

    German luxury car maker Mercedes Benz is increasingly looking at widening its portfolio of products manufactured in India to cut costs and shore up volumes.