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  • Hero to pay Honda Rs 2,450 cr for licencing till 2014

    Apr 29, 2011 By Press Trust of India

    India's largest two wheeler-maker Hero Honda will pay Honda 45 billion yen (about Rs 2,450 crore) till 2014 as part of a new licencing agreement signed between the Hero Group and the Japanese auto major

  • Life without 'Bajaj'

    Jan 25, 2011 By Swaraj Baggonkar

    Rebranding is a difficult thing to do correctly, especially if you happen to be Bajaj Auto. Why, then, is the company taking such a drastic step?

  • Bajaj Vs Pulsar

    Jan 24, 2011 By Business Standard

    On the face of it, Bajaj Auto’s decision to drop the family name from its products, showrooms and service centres is based on the hope it will present opportunities for a new marketing direction and a new customer perception.

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