Volvo XC90 receives 24,000 pre-orders; gets Red Dot Best of the Best Product Design Award

The all-new Volvo XC90 is making all the right noise before the launch. With the deliveries ready to begin this spring, the XC90 has garnered almost 24,000 pre-orders which is what the company has targeted for half of the expected full-year volume. And there’s another good news to the XC90’s hat too. The new XC90, which is the first new model based on Volvo’s Scalable Product Architecture (SPA), has also received Red Dot ‘Best of the Best’ Product Design Award.

“The fantastic reception for the all-new Volvo XC90 gives me confidence that the car will meet our customers’ high expectations once we start delivering the first XC90s later this spring,” says Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. “We are well-positioned to deliver another year of record sales in 2015.”

The Red Dot Best of the Best award is based on the results of a 38-strong international jury of experts, choosing from almost 5,000 participating product designs across 31 product categories. The XC90 was presented the award for its pioneering design and high level of quality.

"The new XC90 is the vanguard of Volvo’s new design direction. In our work on this car we have been very much aware of Volvo’s heritage, the value of authenticity and Scandinavian design, but we have also taken some bold and progressive steps forward, aiming for a design style and execution level that pushes our boundaries. I am very proud that our new flagship has won the prestigious Red Dot: Best of the Best award," said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

Source : CarDekho