Volvo launches new S60


Volvo is making its first bold step into the D-segment saloon space with the new S60. Touted by Stephen Odell, CEO & president, Volvo Cars as the “most fun to drive car from Volvo ever”, this BMW 3 Series baiting sedan is up for launch in Europe this summer, with an India launch by January 2011.

Designed by Peter Horbury, the head of design, the car is the first of Volvo’s launches as the transition to the new owner Geely is in process. The S60 boasts of a design language that is different from the current range of Volvos that are generally perceived to be a bit staid. With the focus firmly on driving pleasure and design, Peter Horbury said the car is full of emotion and self confidence.

Powered by a host of four-, five- and six-cylinder petrol engines, it is expected that Volvo will initially launch the car with a petrol and diesel engine in India. The company that sold 140 cars in 2009 is looking to make a big dent into the Indian market after a presence of nearly three years with the S60 next year and the XC60 crossover by July 2010. The S60 with targets of 90,000 units worldwide in its first year of production should help Volvo chart a course to build and sell 500,000 cars a year within the next two-three years.

In India, Volvo hopes to price the car under Rs 28 lakh for the base model and going up to Rs 32 lakh.