TVS Motor Company launched TVS Victor in Hyderabad on Tuesday. The motorcycle will be positioned in the executive segment and features broader space on the seat, better performance, and powerful headlights.
In its new avatar, it comes with an advanced, 3-valve Ecothrust engine tuned to deliver a combination of power and fuel economy. The electric start fires up the 4-speed power train at 8000 revolutions per minute, J S Srinivasan, vice-president, sales & service, TVS Motor Company said at the launch.
Designed for comfort, safety and handling on a single cradle tubular frame, it delivered a mileage of 76 km a litre of petrol under test conditions. The TVS Victor will be available with Disc and Drum options and comes in six colours including red, black red, black silver, grey, silver and blue and is priced at Rs. 53,900 ex-showroom (in Andhra Pradesh and Telengana) and the drum option at Rs. 51,900.
“We are constantly evolving our products to offer technologically superior and stylish products to our customers,” added Srinivasan. “We believe that TVS Victor is world-class product as it takes a big step forward in terms of performance with ride and handling so as to deliver complete rider control and comfort.”
The company, which boasts of a 7 per cent market share currently in the motorcycle segment, hopes to ramp up this by at least two more per cent. It also expects its domestic sales of two-wheelers to grow by 10 per cent in the coming fiscal.
The company is targeting to sell 1,500 TVS Victory vehicles per month in AP and Telangana and the all India target is 15000 vehicles.
Srinivasan recalled that the success of Victor, first launched in 2002, laid the foundation for TVS Motors in India.