A couple of days back, we informed you that Tata Motors India would launch the Xenon pick-up in the Australian auto market by October this year. The company will sell its product in Australia under a new independent distributor, M/s Fusion Automotive Pty.Ltd.
The company has now officially revealed the Tuff Truck concept at the National 4x4 & Outdoors Show in Australia, which is specially developed for the launch of the Tata Motors brand in Australia. The concept was jointly designed and developed by the Fusion Automotive and Tata Motors, with the design team headed up by Walkinshaw Automotive Chief designer Julian Quincey.
Darren Bowler, managing director of Australian Tata distributor Fusion Automotive said, "The acceptance I am looking for is brand appeal. If you look at the Xenon and the toughness and appeal that it offers in its segment, doing the Tuff Truck Concept immediately boosts that brand appeal from day one. But at the moment it is purely a concept. I’d love to put it in production someday. But the reality is there needs to be the market demand for it first".
Based on the Tata Xenon, the concept vehicle embraces every aspect of the original Xenon's bold and muscular design, and is headed to a next level with 4x4 inclusion. The Tuff Truck Concept features an aggressive front bumper, LED daytime running lights, 20 inch alloy wheels coupled to an off-road tyres. The concept features an exclusive designed body kit and accessories pack, making it more aggressive and sporty, such as the wheels, snorkel and sports bar with the roof, driving and sport lights.
Under the hood, the Tuff Truck features the same 2.2-litre turbodiesel engine which is capable of developing 148bhp and 320Nm of top torque. The power is transmitted to all four wheels via five speed manual transmission. The standard Tata Xenon, which goes on sale in October 2013, will feature driver and front passenger airbags as well as in car features such as bluetooth and USB connectivity as standard.