Tata Motors to roll out '7 Senses' experience for Zica

Tata Motors plans to roll out a unique '7 Senses' experience for its recently unveiled Zica. The unique customer immersive experience campaign is designed to give a complete experience of the car.

The campaign will unfold in a phased manner and will cover all seven senses - sight, smell, sound, taste, touch, intuition and equilibrium, according to a Tata Motors release.

"We are gearing up for the Zica launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall," Mayank Pareek, president, passenger vehicles business unit, Tata Motors, said in the release.

The Zica 7 Senses campaign is aimed at making one feel livelier and young at heart. The company will soon be rolling out a virtual test drive app that elevates the simplicity of 2D video into an immersive 3D experience.

As part of the campaign, Tata Motors will also introduce the Zica signature fragrance that captures the spirit of youth.