Ssangyong Motor, part of the Mahindra Group, has recorded its highest ever yearly sales in 2013 since 2002. The company sold a total of 145,649 units including 63,970 in Korean market and 81,679 in exports (CKD kits included).
Ssangyong continued to show an upward trend for four consecutive years since 2009 with an increase of 20.7 per cent compared to 2012. The company set a record in exports at the same time as the highest growth in the domestic market.
The company said that this growth has been achieved by the successful launches of the face-lifted models which reflect consumer needs, settlement of healthy relations between labor and management, and the workers' efforts and cooperation in order to expand supply.
In the overseas market, the company sold over 80,000 units for the first time, up 11.9 per cent year-on-year thanks to the increased sales in key markets such as Russia and China. Its previous record was 74,350 units in 2011. In the domestic market, the company posted highest ever sales since 2005 at 75,532 units, and recorded the highest growth of 34.1 per cent among the domestic automakers over year 2012.
By brand, the Korando family brand including the New Korando C led the sales momentum with sales of 107,706 units, 23% higher than in 2012. It comprised 73.9% of total sales in 2013. Particularly, sales of Korando Turismo increased by 637% over the previous year 2012 and all brands showed an even sales growth including the Rexton W which rose by 36.3% year-on-year.
In December 2013, Ssangyong sold a total of 13,271 units including 6,584 units in the domestic market and 6,687 in exports with CKD kits, up 11.8% compared to the same month in 2012.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “We achieved a great upward trend for four straight years backed by the successful launches of the face-lifted models and the labor’s efforts to increase the production,” adding, “We will further expand our global sales this year through the differentiated marketing strategies and efforts to explore new overseas markets based on constructive labor-management relations.”