Tata Motors for the first time participated in Google's annual online shopping event 'GOSF'through direct online booking mode with an overwhelming response. This well-priced sale offer attracted buyers from across the country resulting in over 6,500 potential customers, who visited the Tata Motors Ltd.,GOSF site and the company received over 250 bookings in 4 days.
Tata Motors had mapped 130 dealers on the site across 101 number of cities across the country and facilitated direct payments through the secure site and partnered with India Ideas Ltd., or commonly known as Billdesk for payments. The tie-up with GOSF has helped in leveraging the high traffic platform of Google in order to increase the purchase intent during the festive season for customers visiting the website between December 11 to 14, 2013.
Speaking about the initiative, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles (Commercial), Tata Motorssaid, “We at Tata Motors are delighted to partner with Google India for this exciting online shopping festival. We adopt our marketing strategies as per brands and we have strong play in the online medium. .The GOSF festival recorded 250+ bookings for us within four days of GOSF. We received a phenomenal response from Tier II cities, amongst which Bhubaneswar recorded the highest number. The high bookings and the reach into tier II is a clear indication how the digital medium is fast evolving across the country and its reach is cutting through all segments of our customers, irrespective of where they live.”
The GOSF, which started as a 24 hour affair on December 12, 2012, recorded a greater response this year with 2 million unique visitors.