Tata Motors launches Tiago

Tata Motors launched its new hatchback, the Tiago, on Wednesday. The new model is available for sale across its 597 sales outlets in India. The Tiago is priced at Rs3.2 lakh (ex-showroom, New Delhi) for the Revotron 1.2L (petrol) variant and Rs3.94 lakh (ex-showroom, New Delhi) for the Revotorq 1.05 L (diesel) variant.

“The Tiago reflects our passion and commitment to bring exciting, technology driven cars into the market,” said Guenter Butschek, CEO and managing director, Tata Motors. “Class leading features, advanced driving dynamics and outstanding fuel efficiency, offer great value for a contemporary, young car.”

According to Mayank Pareek, president, Passenger Vehicles Business Unit, Tata Motors, the Tiago is the first car to be launched under its Made Of Great campaign and the first to embody its new ‘Impact’ design language.

“This globally benchmarked car represents the next big leap in our transformation journey,” said Pareek. “We are confident that Tiago’s strong and distinct character will make it stand out in this highly popular but immensely competitive segment.”

With inputs from the Pune, UK and Italy design studios, the Tiago’s appealing exterior design has a dynamic silhouette to emphasise the compact look and sharp design. The new 3-dimensional ‘T’ Logo is placed in a semi vertical position on the signature hexagon grill, giving it a bold, expressive face with a confident, agile stance.

Tiago’s interiors have been crafted with utmost precision for a premium feel. The geometric texture accented with chrome handles, knitted fabrics, colour harmony, layered design theme with a dual tone interior, customisable air vents, premium graphics on the fabric and body hugging seat bolsters all give it an upmarket, inviting feel.

The stylish design is complemented by enhanced performance and driving dynamics. The Tiago will be available in petrol and diesel variants with two new engines – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine).

These have been indigenously developed by the company and globally benchmarked for a refined road performance. Both these engines have been designed and programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode – City and Eco – making it equivalent to offering two engines in one.

The two drive modes are supported by an advanced Engine Management System (EMS). Tiago’s many safety features include dual front airbags, advance ninth generation ABS with EBD and corner stability control, rear parking sensors with display on infotainment screen and energy absorbing body structure for superior safety.

Tiago comes with fuel efficiency of 23.84 km/l on Revotron 1.2L petrol and 27.28 km/l on Revotorq 1.05L diesel (as per Automotive Research Association of India certification) under test conditions.

Significantly, under high-stress conditions at the recent Geared For Great Challenge, Tiago ran through the ultimate endurance test to do 50,000 km – something that would take years for an average car consumer in real life.

Tiago comes equipped with an infotainment system designed exclusively by Harman. The car comes with new segment-first applications like the Turn-by-Turn Navi app and the Juke-Car app.

Available in five variants – XB, XE, XM, XT and XZ with optional variants in XE, XM and XT, Tiago will come in six colour options – Striker Blue, Berry Red, Sunburst Orange, Espresso Brown, Pearlescent White and Platinum Silver.

The car will come with a warranty of 2 Years / 75,000 KM (whichever is earlier) with an extended warranty option of 2 years + 1 year (3rd year extended warranty up to 75,000km) or 2 years + 2 years (3rd and 4th year extended warranty up to 1,00,000 kms).

Tata Motors will also take its customer service engagements to the next level with the launch of Tata Motors | Service Connect, a new customer application for Tiago customers, to make the post-purchase experience easy and stay connected with them at all times for a hassle-free service experience. Besides providing free pick-up and drop service, Tata Motors Service will also offer loaner cars for repair services if it requires the car to be at workshop overnight.