Tata Motors hires Madison OOH

Tata Motors' latest offering, the hatchback Zica, expected to be launched on January 20, seems to be set to get a grand reception. Platinum Outdoor, the specialist unit of Madison Out of Home (OOH) has bagged the Tata Motors account and the Zica will, in all probability, be its first major exercise.

"Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles industry. With the combination of our campaigns and the immense expertise at Madison OOH, we are sure to present some interesting visual branding displays," said Delna Avari, head of of marketing communication and services, passenger vehicle business unit, Tata Motors.

Dipankar Sanyal, CEO of Platinum Outdoor, called the winning of the account "one of the most coveted pitches of 2015".