Tata Manza announces the five lucky winners of the ‘Driven by the Extraordinary campaign. Mr. Pradeep Kumar Daniel from Secunderabad, Mr. Aniket Vilas Tamhane from Mumbai, Mr. Sandeep Kumar Pattanaik from Bhubhaneshwar, Mr. Rajkumar Dembla from Vadodara, and Mr. N R Rangaswamy from Bangalore, have bagged the golden opportunity to meet and interact with superstar, Hrithik Roshan.
The Tata Manza Club Class, designed for the discerning new-age customer, associated with Krrish 3 to offer its customers a unique experience. From October 13th to November 5th, Tata Manza ran the Driven by the Extraordinary campaign, inviting customers to experience an enticing combination of first-in-class human-machine interface, best-in-class cabin space and contemporary styling. Five lucky winners were bestowed with a chance to meet with Krrish (Hrithik Roshan), the superhero in Krrish 3. The winners were elated and shared candid images and dance moves with their favourite star.
Speaking about the association with Krrish 3, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, said, “It was extremely gratifying to be a part of a new wave in Bollywood movies. Krrish enjoys a cult status amongst fans and this extraordinary superhero is a perfect combination of intelligence and style just like the Tata Manza Club Class. We are happy to have associated with this movie and made this Diwali even more special for our customers.”
This association has been conceived and executed by MATES, the Entertainment Unit of Madison Communications. “This was an extraordinary association and an interesting one. Through this association, Tata Manza got to be a part of the biggest super-hero franchise in India. Together we worked for almost 2 years to make this a success.”