Today, the Skoda Octavia is making its return to the Indian car market, and the production of the premium sedan has also kickstarted at the company's manufacturing plant in Aurangabad, India. The new Skoda Octavia boasts of great roominess, high functionality and incorporation of latest technology, making it a fantastic value for money product. “The new Skoda Octavia is now being produced at purpose-built facilities in one of the international growth markets. By far our most important model in the Indian market is also an engine of growth for Skoda,” says Skoda CEO Prof. Dr.h.c. Winfried Vahland.
The third generation is the largest, most practical, safest, most comfortable and environmentally friendly Octavia ever. The Octavia boasts of unrivalled space, a timeless and elegant design, high functionality, innovative safety and comfort systems, economical consumption, many Simply Clever ideas and typical Skoda value for money. The car is in a class of its own and offers mid-class qualities for the price of a compact car. “The new Octavia is a great car that meets the needs of Indian customers perfectly: lots of space, modern design, excellent quality and advanced technology at an affordable price,” says Werner Eichhorn, Skoda Board Member for Sales and Marketing.
Sudhir Rao, Managing Director, Skoda Auto India, said, “The ‘Octavia’ model line launched Skoda in the country 12 years ago and has enjoyed a cult status in India ever since. The Octavia instantly became a game changer in the segment and revolutionized the Indian automotive industry. Since then Skoda has come a long way in the Indian market and the Octavia has always been the heart of our brand. Now, with the new-generation Octavia, which will be introduced in India during the festival season, we promise all of this and much more.”
With the launch of the new Octavia, the Czech car maker in India follows on from the success of the first-generation Octavia. Between November 2001 and October 2010,the Octavia inspired Indian customers and 44,900 Octavias were bought during this period alone. “At its premier in 2001, the first Octavia redefined its segment in India,” says Vahland. To date the car has enjoyed cult status in India. It owes this to its perfect engineering, commitment to quality and style as well as the combination of functionality and technology. This has ensured that Skoda has become a multi award-winning top brand in India.
The new Skoda Octavia is being produced at the Indian Skoda factory in Aurangabad, where the Superb, Yeti and Laura are already being manufactured. The Octavia is a key product in the largest model campaign in Skoda's corporate history. This campaign lights the way as the manufacturer continues on its path to growth. The ultimate aim of this growth strategy is to increase annual sales worldwide to at least 1.5 million vehicles per year.