Rolls-Royce says current Phantom to enter last stage of production

Rolls-Royce Motor Cars has announced that the current Phantom will enter the last stages of its production in 2016. This follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018.

Torsten Mueller-Oetvoes, CEO, Rolls-Royce Motor Cars, said that the Phantom Coupé and Drophead Coupé models will not be renewed in the future. These two Phantom models will end their lives with a special collection of only 50 cars to be called Phantom Zenith Collection.

The current seventh generation of Phantom started production over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

In November this year, the build of the last Phantom Coupé and Drophead Coupé will be completed and these models will not be replaced. Rolls-Royce will also build the last Phantom VII limousines this year.

“I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations,” added the CEO. “Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”

Rolls-Royce Motor Cars reset the benchmark for luxury motor cars in 2003 when it launched Phantom VII, a motor car that has remained the pinnacle of pure luxury for the last 13 years. Over those years Rolls-Royce created many fantastic Phantoms that stunned the world with their beauty and redefined the notion of pure luxury motoring.