Rolls-Royce Motor Cars today announced the appointment of Herfried Hasenoehrl to the newly created role of head of Business Development for India, Sri Lanka and Bangladesh.
This appointment signals Rolls-Royce’s commitment to the region and also comes at a time when the company is undertaking the launch of Ghost Extended Wheelbase and expanding the Manufacturing Plant at the Home of Rolls-Royce in Goodwood, England and also increasing headcount in the Bespoke department.
“Our return to India in 2005 was more akin to a homecoming than a traditional brand re-launch. History was revived, with echoes of the grand Maharaja’s Rolls-Royces of the past given a new life. This appointment is a testament to the growing importance of a market with a very special relationship with the brand,” said Paul Harris, Rolls-Royce Motor Cars, Regional Director, Asia Pacific.
In addition to developing business opportunities Hasenoehrl will support the work of existing dealers, Navnit Motors in Mumbai and Select Cars in New Delhi.
“I am relishing the prospect of contributing to the latest chapter of Rolls-Royce’s extraordinary story in India. I am convinced we can build on the momentum we are already enjoying in what has rapidly become a vital market in the Asia-Pacific region,” said Hasenoehrl.
Rolls-Royce recently launched the new Ghost Extended Wheelbase in Mumbai and will open a larger showroom in New Delhi shortly.