Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road and All-Terrain vehicles has forayed into Uttar Pradesh with inauguration of its dealership in Lucknow today. All products of Polaris will be available in Lucknow through Beekay Motors.
This is the 14th dealership that Polaris India has opened since its inception in India on 24th August 2011. Prior to Lucknow, Polaris had opened dealerships at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Jaipur, Jammu, Kolkata, Mumbai, New Delhi, Ludhiana, Indore and Hyderabad.
“We are happy to have opened a dealership in Lucknow as this would help us to strengthen our reach in the Northern region of the Hindi heartland. Uttar Pradesh is an important market for us in terms of size and target customers. It also happens to be my home state. This new dealership underlines the importance we attach to the Indian market and growth prospects in the country,” said, Mr Pankaj Dubey, MD, Polaris India.
Uttar Pradesh has more metropolitan cities than any other state in India. The absolute urban population of the state is 44.4 million, which constitutes 11.8% of the total urban population of India, the second highest of any state.
“We now have 14 dealer points in the country. With this development, we aim to optimize the reach and spread of Polaris and availability of our products to our customers. This dealership is state of the art and offers post sales service at par with international standards,” added Mr Dubey.
“All Terrain Vehicles are creating a niche segment in India. We are very happy to associate with Polaris as it is a great brand known world-wide for its innovative off-road vehicles. We will provide world class off-roading experience to our customers in Lucknow said, Mr. Bhavnish Mediratta, Managing Director, Beekay Motors.
Off Road Vehicles are specially engineered to travel on rough and uneven roads, where other vehicles fail to run. Off Road Vehicles are widely used in sectors such as defence, paramilitary forces, agriculture, entertainment and tourism and others. These vehicles are capable of providing a smooth drive even in rocky, slushy and muddy surfaces.
Besides these 14 dealerships, we also have 16 Polaris Experience Zones spread across the nation that enable them to reach out to more people and in turn give the participants a chance to experience the off road racing experience within their city. We already have a Polaris Experience Zone in Greater Noida and shall open another shortly in Lucknow and eastern UP as well.