Polaris aims to expand market share for its Indian Motorcycle range

American vehicle major Polaris aims to increase the sale of its Indian Motorcycle range of bikes by 50 per cent in India in 2016. The company aims to have a 15 per cent market share in the 1,200cc-plus segment in the country.

Pankaj Dubey, managing director, Polaris India, told a news agency that it wants to raise the share in the 1,200cc-plus category to 15 per cent in 2016. About 1,000 bikes in this super-premium category are sold annually in India.

The company’s 2016 line-up for India includes the Indian Scout (a mid-size bike), Indian Chief Dark Horse and Indian Chief Classic (cruisers), Indian Chief Vintage and Indian Chieftain (baggers) and Indian Roadmaster (touring). The bikes range in price from Rs13.8 lakh to Rs38 lakh.

The super-premium bike segment sees intense competition with the likes of Harley Davidson, Triumph, Honda, Yamaha and Suzuki dominating the vertical.

Indian Motorcycle plans to double the number of dealer showrooms to a dozen. Currently, it has showrooms in Gurgaon, Ahmedabad, Mumbai, Chennai, Hyderabad and Bangalore. It plans new showrooms in Kochi, Pune, Chandigarh, Kolkata, Indore and Goa.

Polaris also manufactures off-road vehicles, snowmobiles and other commercial vehicles.