Piaggio Ape Mini launched


Piaggio Vehicles has unveiled the apé mini, a state-of-the-art half tonne cargo four-wheeler today. The new product has been uniformly priced at Rs 1.73 lakh, ex-showroom. The apé mini is a strategic initiative from Piaggio to further expand its share of the half tonne market. The apé mini has been developed on the basis of Piaggio’s on-going customer feedback program, and adds a new dimension to Piaggio’s range of transportation solutions.

Explaining the company’s new initiative, Mr Ravi Chopra, Chairman & Managing Director of Piaggio India said “ At Piaggio, our emphasis has always been on value creation. Be it product design or performance. We have consistently gone to the market with our customers in mind. Anticipating the customer’s need for a small, classy and comfortable mini truck, we conceived the apé mini to deliver exceptional value and a superior experience to our customers.”

The apé mini offers a claimed best in class fuel economy of 29 kpl. It has the largest cargo deck in the category, enabling optimum load capability. At 230 mm, the ground clearance of the vehicle is the highest in its class, ensuring safe and smooth driving over speed breakers and the challenging terrain of congested city roads.

The apé mini has a spacious car-like cabin with sleek fittings, ample leg room and adjustable sliding bucket seats for greater driving comfort. A factory fitted co-driver’s seat also comes as OE Piaggio’s confidence in the performance of apé mini is evident in the 15-month warranty and 5 free services that the Company offers. Additionally, the product will be backed up by Piaggio’s world-class sales and service network of over 760 touch points that consistently provide quality service and spares, 24x7 across India.