Mahindra's XUV500 has received an overwhelming response with the overall sales crossed 75000 units in just two years of its launch. Moreover, the SUV has topped the TNS Automotive India Study 2012 in terms of customer satisfaction. It has also received more than 25 awards till date. The XUV500 has been giving a tough competition to other brands in the segment. It was launched in September'11, and since then it is being manufactured at the company's local development facility called Mahindra Research Valley (MRV) in Chennai.
Speaking on the numbers for the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said “We are overwhelmed by the enthusiastic response from customers to the XUV500 that has led to impressive sales of 75,000 plus vehicles in just over two years since its launch. This is a benchmark for sales among high-end SUVs, for which we are humbled. As a customer centric organization, we keep on evolving and the launch of the W4 variant bears testimony to the same”.
The exceptional interest in the XUV500 is substantiated by its 1.5 million plus Facebook fans as well as more than 7.5 million video views on the XUV500 You Tube channel. The brand’s soaring popularity also prompted Discovery Channel’s film ‘Inside Out’ on the making of the Mahindra XUV500 - India's first global SUV. Having received a phenomenal response in India and also in Australia and South Africa, the XUV500 is now poised to make its mark in Europe, Chile and other international markets.
The company has recently launched the entry level ‘W4’ model of the XUV500 at an attractive price of Rs 10.95 lacs (ex-showroom, Delhi). The entry level W4 model is powered by the mHawk 140 bhp engine. In addition to the Cheetah-inspired design, it boasts of a range of technology, safety and comfort features.