Hyundai Motor Company saw its brand value surge 20.5 per cent from a year earlier to $9bn (£5.6bn), marking its highest-ever ranking of No. 43, according to brand consultancy Interbrand’s 2013 Best 100 Global Brands.
Hyundai, which has been included in the Best 100 Global Brands list for nine consecutive years, entered the top 50 for the first time this year. Since joining the list at No. 84 in 2005, Hyundai has posted steady increases both in brand value and ranking. Its brand value surged 160 per cent, while its ranking went up 41 spots since 2005. In particular, over the past five years, Hyundai Motor’s brand value has increased 96 per cent – more than doubling the industry average of 42 per cent. The figure has jumped more than 20 per cent each year after the company announced its shift to brand management in 2011. Interbrand said in a statement: “The Hyundai brand, which has established a solid position in the global market, continues to strengthen its image with a track record of building vehicles with leading style, design, and performance. “It is also building a loyal fan base through continued refinements to its lineup and ongoing investment in the brand including sponsorships of UEFA and FIFA plus entry in the World Rally Championship. Breaking the top 50 barrier in 2013, we look forward to Hyundai’s next innovative move.” Won Hong Cho, Hyundai Motor’s Chief Marketing Officer, said: “Hyundai’s significant growth in brand value reflects our enhanced status in the global market. This was made possible through global brand campaigns as well as diverse localised brand activities including sports marketing and CSR. We will strengthen our efforts to become the most loved brand by delivering even more value beyond customers’ expectations.” The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit. Rank (Auto) Brand Brand Value ($100 mln) 2013 Rank (total) Y-o-Y 1 Toyota 353 17% 10 2 Mercedes 319 6% 11 3 BMW 318 10% 12 4 Honda 185 7% 20 5 VW 111 20% 34 6 Ford 92 15% 42 7 Hyundai 90 20% 43 8 Audi 78 8% 51 9 Porsche 65 26% 64 10 Nissan 62 25% 65 11 Kia 47 15% 83