Maruti to expand Nexa network to 250 by next year

January 27, 2016: Maruti Suzuki, which launched its 100th showroom at Thane near Mumbai, plans to expand its outlets to 250 by next year.

“Customer feedback and surveys show us that there is a growing segment of car buying Indians who value personal care, warmth and attention in their car buying and ownership experience,” said R.S. Kalsi, executive director, marketing and sales, Maruti Suzuki India Ltd. “Nexa is designed for this segment of customers. It brings together people, technology, showroom ambience and processes to deliver the desired experience to this segment of customers.”

India’s largest carmaker launched its Nexa brand of showrooms in July last year. It is part of its initiatives to achieve the target of selling two million vehicles annually by 2020. 

S-Cross, India’s first premium crossover, and Baleno, the premium hatchback, both leaders in their respective segments, are sold exclusively through Nexa. Over 45,000 units of these models have been sold so far.

Kalsi said the number of relationship managers at Nexa showrooms will also go up from 2,500 to 5,000.