The country's largest carmaker Maruti Suzuki India on Wednesday launched an new multi-purpose vehicle XL6 priced between Rs 9.79 lakh and Rs 11.46 (ex-showroom).
The new model comes with 1.5 litre petrol powertrain with progressive smart hybrid system paired with lithium-ion battery.
The XL6 will be available in five-speed manual and 4-speed automatic transmission options.
Manual trims are priced at Rs 9.79 lakh and Rs 10.36 lakh, respectively, while the automatic versions are tagged at Rs 10.89 lakh and Rs 11.46 lakh.
It comes with six seat configuration with captain seats in second row.
"At Maruti Suzuki, we have always focused on bringing products that match the customers' demand. The XL6 is an exclusive six-seater premium MPV, designed to meet the aspirations of evolved NEXA customers," Maruti Suzuki India (MSI) MD and CEO Kenichi Ayukawa told reporters here.
The vehicle would be sold through the company's Nexa premium retail chain which has expanded its presence in over 200 cities with 364 outlets, he added.
"There is a considerable increase in demand for premium multi purpose vehicles (MPVs) owing to the ever-evolving customer needs," Ayukawa said.
XL6 is seventh model from the company's stable to be compliant with BS-VI norms.
Ayukawa said that Indian auto industry is undergoing a major shift in terms of new regulations, new technologies and new policies.
"As the leading automobile manufacturer of the country, MSI will ensure meeting all these regulations, expectations and requirements. On regulations, we will be ready much before the stipulated timelines," Ayukawa said.
The company is also investing in its research and development centre to introduce latest technologies and higher level of localisation, he added.
Through focus on new technologies like CNG, hybrid and electric vehicles the company aims to bring down emissions and give environment friendly mobility solutions to its customers, Ayukawa said.
When asked if the company would rethink its decision to discontinue small diesel engines, Ayukawa said small diesel engines are not feasible for BS-VI compliance.
"For bigger size (diesel engine) we have to study and see market trends, if there is customer demand, we will consider, but is very difficult to continue with small diesel vehicles," he noted.
When asked if GST rate cut would help at the moment, Ayukawa said in the past when auto industry went through difficulties, tax cuts have helped in reviving demand.
On electric vehicles, Ayukawa said as battery technology is still evolving globally, it is not easy to satisfy customer expectations at the moment as costs are not reducing.
"We are trying to develop some products. We would be launching them next year, but it is very difficult to satisfy consumers," he added.
MSI Executive Director marketing and sales Shashank Srivastava said the company's inventory levels currently stood around 35 days.
"There is enough inventory so there is no pressure to push. Our entire focus right now is on retail sales," he added.
Discounts being offered on models are higher right now as compared to fourth quarter of last fiscal, he added.
Srivastava said the company is hopeful that sales will start picking from the festive season and new product launches like the XL 6 will help it further.
Based on Suzuki's fifth generation Heartect platform, the XL6 is compliant with all Indian safety regulations like frontal offset impact, side impact and pedestrian protection.
The company and its vendor partners have invested Rs 100 crore on the development of the new model.
The company might also look at exporting the vehicle to neighbouring countries as well.