Mahindra's much-awaited MPV codenamed U321 finally got its official name - Mahindra Marazzo. The name has been derived from a Spanish word of Basque origin, which translates to ‘shark’ in English. The Marazzo is going to be the first passenger car developed at Mahindra’s North American Technical Centre, and has been co-designed by Pininfarina and Mahindra’s design studio in Kandivali, Mumbai.
The design of Marazzo is said to be inspired by a shark. Several elements – inside and out – styled to mimic certain aspects of a shark, says Ananthan Ramkripa, Chief Designer at Mahindra. Speaking at the name-reveal event, Dr. Pawan Goenka, Managing Director, M&M Ltd. said, “The shark-inspired Marazzo symbolizes the next generation of aspirational Mahindra vehicles. A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement keeping in mind the aspirations of our customers.”
The Marazzo MPV is expected to come in seven-seater and eight-seater variants. The Marazzo is expected to come feature-packed with creature comforts and equipment such as Mahindra's latest infotainment system with Apple CarPlay and Android Auto, steering-mounted audio controls, automatic climate control with vents for all three rows, projector headlamps and daytime running lights(DRLs). The Marazzo is going to have the largest footprint (wheelbase x front track) of any Mahindra vehicle till date and is expected to get a number of innovations in order to meet international standards, according to Rajan Wadhera, President Automotive Sector, M&M Ltd.
Mahindra Marazzo will compete with the likes of Maruti Suzuki Ertiga and the Toyota Innova Crysta. The new passenger and is expected to be priced competitively in the MPV Segment. The Indian Car manufacturer has previously confirmed that the MPV is based on a new platform and will be manufactured at their Nashik production facility. The Car is expected to have a commercial launch before the end of the second quarter of 2019.