Mahindra Reva to launch e20 electric cars in the UK next month

Mahindra Reva plans to launch its e20 electric car in the UK next month, a senior executive told a London newspaper.

“We want to take electric cars out of the elitist market and make it more of a run-of-the-mill thing,” Arvind Mathew, CEO, Mahindra Reva, was quoted by the Evening Standard newspaper. “Our product is really designed for city commuting, not for long distance driving.”

According to Mathew, Mahindra’s foray into the UK was “purely electric.” “So it’s a big deal for us because as a brand we don’t exist. From the Mahindra group perspective, this is a huge deal.”

The company will be launching the e20 in London next month at just under £13,000 (about Rs.12.33 lakh), said the paper. London has been chosen as the global launching pad for Mahindra’s electric car business.

“That is good news for ecologically-minded drivers priced out of the current range of electric vehicles launched by the likes of Tesla and BMW,” noted the report. “Electric vehicle drivers can park for free in London at charging spots.”

Customers in the UK will be able to buy the car online. A fleet of mobile service vehicles will ensure repairs at the buyer’s homes. Later, the company plans to launch its e-vehicles in Birmingham, Bristol, and Milton Keynes.