Mahindra launches Big Bolero Pik-up

Mahindra & Mahindra on Wednesday announced the launch of the Big Bolero Pik-up, which offers superior value proposition to its customers. The vehicle promises to raise the benchmark in the category with its class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kgs as well as its stylish looks and comfortable cabin. 

The Big Bolero Pik-up will retain the core values of the erstwhile Bolero Pik-up – it’s tough and rugged DNA, high earning potential and low maintenance and will be competitively priced at Rs. 6.15 lacs (BS-3 ex-showroom Pune) and Rs. 6.30 lacs (BS-4 ex-showroom Pune).

With a 69% market share (FY2016) in the pick-up segment, Mahindra has been the leader in the market and has launched many industry first products and technologies in the pick-up segment. 

These include the innovation of flatbed pick-ups, 4WD, CBC, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up and a range of models to choose from, in the portfolio. 

The company gauged the need gap in the market for extra space in cargo and payload and provided customers with the Big Bolero Pik-up. Designed to cater to the needs of stand operators, businessmen and traders the Big Bolero Pik-up will be available in 2 variants – offering payload capacities of 1,250 kgs and the industry-first 1,500 kgs.