Mahindra & Mahindra Ltd. (M&M), one of India’s leading automobile companies, recently crossed a significant milestone. Its online community on Facebook now has a fan following of 4 lakh people. This massive community base, one of the largest online communities for any company or brand in India, is a result of the popularity of brands such as the Scorpio, Bolero, Xylo and Logan, in addition to its unique properties, The Great Escape and Auto Quotient.
Speaking on this achievement, Vivek Nayer, Senior Vice-President, Marketing, Mahindra & Mahindra said, “With 4 lakh digitally savvy people endorsing our brands on Facebook, this is indeed a recognition that we are proud of. It validates our continued focus to innovate in order to drive customer engagement & buzz around our brands, resulting in this massive fan following.”
He further added, “It is our fantastic portfolio of brands with their loyal fan following that is helping us achieve this huge popularity – be it the successful launch of Xylo, the iconic status of Scorpio, the restored confidence in Logan, the ever popular Bolero and the unstinted passion for Mahindra Great Escape & Auto Quotient.”
Fan page numbers:
Scorpio - 1.5 lakh fans
Bolero – 50,000 plus fans
XYLO – 60,000 plus fans
Logan – 25,000 plus fans
Great Escape – 65,000 plus fans
The Mahindra Automotive page on Facebook is a platform for owners and enthusiasts of Mahindra vehicles to communicate with each other and share their experiences. Photos and videos of their experiences with Mahindra vehicles are showcased along with opportunities to participate in several contests. Various activities conducted on fan pages include the ’Scorpio Photo Contest’, the ‘Bolero SUV No.1 contest’, the ‘XYLO happy legs contest’ and the ‘Logan loves India’ contest. India’s first online 3D off-road game modelled on The Mahindra Great Escape, was also recently launched, registering a record figure of two million plays within months of its launch. The brands also use Zapak, Twitter, Flickr, Youtube, Scribd and Orkut to reach out to their digital audiences.
Links to the Mahindra Online Auto Community -
Mahindra Scorpio: https://www.facebook.com/home.php?#!/MahindraScorpio?ref=ts
Mahindra Xylo: https://www.facebook.com/home.php?#!/MahindraXylo?ref=ts
Mahindra Bolero: https://www.facebook.com/home.php?#!/MahindraBolero?ref=ts
Logan Loves India: https://www.facebook.com/LoganLovesIndia?ref=ts
Mahindra Great Escape: https://www.facebook.com/MahindraGreatEscape?ref=ts
Mahindra AQ : https://www.facebook.com/MahindraAQ?ref=ts
