Mahindra First Choice opens workshops in Gwalior, Jhansi

Mahindra First Choice Services (MFCS), India's leading chain of multi-brand car service workshops, and a fully owned subsidiary of the $16.9 billion Mahindra Group, inaugurated its first Franchisee Owned Franchisee Operated (FOFO) workshops in Gwalior and Jhansi. Its pan India network is now over 100 workshops.

"Our business model for franchisees has received a strong response in the country and more so in northern region and this is what has prompted us to expand our presence further,” said Alok Kapoor, head – marketing & franchise development, MFCS. “With its strong focus on customer service and knowledge of the local market, our new franchise workshops at Gwalior and Jhansi will help us further build on our existing presence in the region.”

MFCS will further expand its network by opening workshops in MP (Gwalior, Morena, Bhind, Datiya, Shivpuri, Guna), UP (Jhansi, Orai, Mahoba) and Rajasthan (Baran). These locations will be served by its hub at Agra. In addition, the hub will also cater to Bharatpur, Mathura, Hathras, Aligarh, Etah, Mainpuri, Itava and Firozabad.

"We see great potential for the multi-brand car servicing business in this market,” said Kapoor. “Nationally, we intend to close the next fiscal with 250+ FOFO workshops. This will help us enhance the scale and depth of our operations and enable us to reach a greater number of potential customers across the country.”

Established in 2008, MFCS pioneered the concept of multi-brand car service workshops and has since serviced 375,000 cars. At present, it has over 100 workshops, including 17 company-owned facilities. The company’s goal is to have 500 workshops by 2018 and it is investing more than Rs.250 crore over five years to create infrastructure and expand its network to achieve this goal. In order to supply parts to the workshops, the company is also planning to increase its all-India cluster warehouse network from the present 20 to 43.