December 30, 2015: The Jeep brand will finally be making a comeback in India, with Fiat Chrysler Automobiles (FCA) announcing Wednesday the launch of its models, the Grand Cherokee and the Wrangler Unlimited at the Delhi Auto Expo in February.
"It gives us immense pride to launch this iconic Jeep brand in India," said Kevin Flynn, president and managing director, FCA, while launching the Jeep website in the country. "Today, FCA embarks on a new expedition in the Indian market and we hope this significant milestone will help us to firmly establish Jeep in India right from the start."
According to him, the new Jeep brand positioning on the website reflects its ambition to expand the marque's global footprint while staying true to its legacy. "Stay tuned to experience more about this exciting brand's arrival in India in the coming months," he added.
Potential customers can also engage with the brand through social media including Facebook, Twitter and Instagram.
The Jeep was one of the most popular brands in the Indian multi-utility vehicle market for well over half a century since Independence. In fact, the brand had become synonymous with MUVs. In 1948, Mahindra & Mahindra came into being and the company started assemblying MUVs under licence from American major Willys Jeep.