Hyundai Launches Happy Move in India CSR initiative

Hyundai Motor India has launched a global CSR campaign, Happy Move in India. The company, in association with the Archaeological Survey of India (ASI) will spread awareness on Indian heritage monuments.

According to the company, the CSR programme was focused on four pillars:  Safe Move, Happy Move, Green Move and Easy Move.

The theme of the Happy Move programme this year is "Save Our Heritage". Hyundai will conduct an awareness drive (between January 11 and 21) with 100 Happy Move Global Youth Volunteers (80 from Korea and 20 from India) at the heritage sites of Safdarjung Tomb, Firozshah Kotla, Qutub Minar and Old Fort in Delhi.

The volunteers will undertake activities to upkeep the amenities, maintain gardens and conduct awareness activities to educate visitors about the value of heritage, the release said.

It said that to spread the message among children, volunteers would also conduct a school-contact programme at Sarvodaya schools at Chanakya Puri, Daryaganj, Mehrauli and INA colony.

As part of the initiative volunteers will undertake cleaning of school premises, school wall designing, maintenance of gardens and design competitions for a positive and conducive study environment.

YK Koo, managing director, Hyundai Motor India said: "It is our responsibility to appraise the importance of heritage in our lives. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds. Happy Move is our global programme and is an effort to create a sustainable environment with the purpose of delivering inspiration and unique experiences to all the areas of the world."