Hyundai enthralled visitors to its pavilion at Auto Expo with 'digital engagement'

February 10, 2016: Visitors to the Hyundai pavilion at the just-concluded Auto Expo in Greater Noida experienced ‘digital engagement,’ where they enjoyed a unique, interactive and intuitive engagement.

India’s largest automobile exporter and the second-largest car manufacturer provided a 360-degree experience to visitors to its pavilion. Digital engagements are developed to challenge the minds of the visitors and ace engagement activities with instant gratification. It offered integration across all digital and social platforms with quick registrations through RFID.

According to Rakesh Srivastava, senior vice-president, sales and marketing, Hyundai, the pavilion was founded on three core pillars of Design & Safety, Future Technology and Digitalisation to enable visitors to understand Hyundai brand and experience its philosophy.

Hyundai placed an innovative, first of its kind, mind racing game at the Auto Expo. A multi-player, digital game, it put visitors to the ultimate test of utilising their concentration levels to race their slot cars to the finish line through the brainwave headset on a real time scoreboard. 

The ‘Racing Motion Simulator’ offered visitors a truly exhilarating experience by providing a realistic challenging experience of being at a race track behind the wheel of Hyundai’s racing car. 

The ‘Time Freeze Selfie’ experience allowed visitors with their family and friends, to capture their panoramic video shot of themselves at the Hyundai pavilion in a creative and entertaining manner with the Hyundai N 2025 Vision Gran Turismo.