Honda delivers 30,000 Amazes in 4 months

Honda Cars India (HCIL), the subsidiary of Honda Motor Company, said today that it has delivered 30,000 units of the compact sedan Amaze in the country.

This is the fastest model to clock 30,000 sales for any new model in Honda's history in India. The Noida-based company also has the hatchback Brio based on the same platform but offered at a cheaper price.

Honda Amaze was launched in April this year and since then HCIL has witnessed a surge in sales with each successive month and recorded an overall growth of 65% during April- July 2013 as compared to same period last year.

Jnaneswar Sen, Sr Vice President (Marketing & Sales), HCIL, said, "Aggressive localization of more than 90% in Honda Amaze has helped us price the Amaze competitively. We are very happy that Honda Amaze has created a fresh excitement in the car market and is being appreciated as customer's proud, easy-to-use and most comfortable sedan"

The sub 4 meter sedan is sold in diesel and petrol engines. The model has also seen Honda foray in the diesel category for the first time ever in India. According to Sen, Amaze has helped the company reach out to new customers. Out of the total Amaze customer base, more than 80% are first time Honda buyers.

In order to meet the growing demand and reduce waiting period HCIL recently announced that it will commence third shift of production at the Greater Noida plant from November 2013.

The company has a sales and distribution network of 154 facilities in 98 cities and is further strengthening its after sales network in Tier II and III cities to 162 outlets in 102 cities during 2013 and 2014.