Honda Activa reaches 1 crore sales landmark

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has set a new record. Activa has become the First scooter in India to achieve a phenomenal One Crore unit sales landmark.

Since its 2001 debut as the first two-wheeler launched in India by Honda, Activa has reactivated the dying Indian automatic scooter market and redefined convenient mobility for the entire family.

Today, with features like superior four-stroke engine, Honda Eco Technology (which delivers a dream mileage of 60kmpl as per Honda mode which is close to actual riding conditions), V-matic (gearless) transmission, durable all metal body, Convenient Lift-up Independent Cover (CLIC) mechanism, tubeless tyres and combi-brake system; Activa ensures convenience like never before.

Backed by the trust of Indian customers in Activa, Honda made the steep climb from 55,000 units in first year (2001) to becoming the market leader in just 3 years. Since then, Activa has grown to sell over 2.1 million units in FY2014-15 and Honda 2Wheelers is now the undisputed market leader with 59% market share in the scooter segment.

Expressing delight on this landmark, Mr. Keita Muramatsu President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, This achievement is more significant since Activa (an automatic scooter) has gained the trust of One Crore happy families in India. From reactivating the scooter segment in India in 2001 to leading the Scooterization of industry today, Hondas iconic Activa has changed the way Indians ride to fulfill their dreams. We thank our valued customers and families who have made Activa the most preferred choice of families for commuting in India.

Source : MotorOctane