Hero establishes leadership position in 125cc category

The numero uno brand in the 100cc category has proven its might in the 125cc category as well. With Glamour and Super Splendour, Hero MotoCorp has firmly established its leadership position in this category with sales of 109,955 units in April.

This represents a 33 percent jump over last year's sale of 82,298 units in the month of April 2015. Says an industry analyst, “While Hero MotoCorp has remained the top most motorcycle manufacturer in 125cc segment in India, Honda has been reigning the segment with its CB Shine, the best-selling 125cc two wheeler.” However with Glamour Hero has been able to restore its leadership in the game.

Honda on the other hand has been losing ground in this growing segment. Honda sells CB Shine, CB Shine SP and CBF Stunner in the segment. The sales of the company in the 125cc segment fell 10.5 percent from 74,532 in April 2015 to 66,700 in April this year. The fall has cost CB Shine the numero uno position in the segment.

Hero Glamour, which is now the highest selling 125cc motorcycle in India, sold 66,756 units in April 2016 as against 52,752 units of CB Shine. Last April, this number stood at 51,829 and 73,291 units for the two motorcycles respectively.

Hero Glamour has become the country's largest-selling 125cc motorcycle for three consecutive months (February-April) this year, thus further consolidating Hero's leadership in the 125cc segment," said a Hero MotoCorp spokesperson.

In FY 2016, Glamour sold a total of 679,147 units, which was a year-on-year growth of 23 percent from 551,486 units sold in FY 15.

In last financial year, 110cc-125cc segment managed to grow in size despite both its adjacent segments, below 110cc and 125cc-150cc segment registering a de-growth. According to SIAM data, the 110-125cc segment sold 1,790,896 units in FY 16 as compared to 1,623,670 units sold the previous fiscal which is a jump of over 10 percent y-o-y.

On the other hand, below 110cc segment saw a fall of 5 percent from 7,010,808 in FY 15 to 6,661,359 in FY 16, and 125cc-150cc segment dropped 24 percent from 1,226,000 units to 931,616 units in FY 16.

"The 125cc segment will continue to see growth in the medium term as replacement and upgrade demand will drive sales. There are also new markets where the segment has immense growth potential," said the Hero spokesperson.