Ford Motor Company, the American automaker has announced at IFA 2013 that it will start the sale of its new Ford EcoSport on Facebook with a special 'Limited Edition' version of the small crossover. Only 500 'Limited Edition' EcoSport will be made available for buyers across the European nations with just 120 right-hand-drive models for the UK market.
The vehicle will feature the Ford SYNC Applink system, which enable voice control of smartphone apps from the driver's seat - as part of a special equipment package that also adds 17-inch alloy wheels, leather trim, and an array of advanced technologies. The company will also announce an additional special bundle of applications from its SYNC Applink partners for the EcoSport 'Limited Edition', including 12 months of unlimited audio book downloads from Audioteka direct to the car. UK buyers can book their Panther Black Titanium 'Limited Edition' priced from £16,995 (INR 1777419.08) on a dedicated website by following a link from Facebook. Customers can choose either 123bhp 1.0L EcoBoost engine or a 90bhp 1.5-litre diesel engine. “EcoSport will be like nothing else on the road in Europe – a rugged-looking, affordable, and surprisingly spacious SUV with the truly innovative SYNC AppLink technology, which allows drivers to voice-control all kinds of great apps like Spotify and Audioteka,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “EcoSport appeals to a younger, more connected generation so it’s fitting we are offering the EcoSport Limited Edition for sale through Facebook.” Along with the 'Limited Edition', Ford EcoSport will be made available in Ford dealerships as stylish Titanium series featuring 16" alloy wheels (with alloy spare wheel and cover), front fog lamps, silver roof rails, power door mirrors, keyless entry and Ford PowerStart. Other standard features include remote locking, Thatcham alarm, Tyre Pressure Monitoring System, daytime running lamps, ABS, ESP, EBA, seven airbags, EATC, CD/radio with USB/aux in, multifunction leather steering wheel, power front and rear windows, rake/reach adjust steering, height/lumbar adjust driver’s seat, rake adjust rear seat and floor mats. Prices for this model will range from £14,995 (INR 1568249.44) to £17,495 (INR 1829711.50) on the road. The Ford EcoSport will be available with three engine options - a 1.0-litre EcoBoost offering 123bhp, a 110bhp, 1.5-litre petrol engine and a 90bhp, 1.5-litre TDCi engine. The petrol engine comes with a choice of two transmission options - manual or Powershift. Ford EcoSport “Limited Edition”* and Titanium versions will arrive in the UK in spring 2014.