FIAT Group Automobiles India Pvt. Ltd has undertaken a massive after sales initiative across India. FGAIPL will set up free winter check up camps at its exclusive dealerships across India that will start on 28th November 2013 and end on 30th November covering all the states. The company now has about 90 dealerships and the company will be increasing its network as more touch points will be coming in, by the end of this year. This move is in continuation with FIAT’s strategy to reach out to a wide base of FIAT customers located across India and reiterate its commitment to the Indian market.
Speaking about the initiative, Mr. Nagesh Basavanahalli, President and Managing Director, FIAT Chrysler India Operations said, “FIAT India is rapidly taking strides to reach out to incumbent and prospective customers. The winter check up camps are an effective way to connect with our existing customer base of over 2 lakh and reiterate our commitment to them. Through the check up camps, we will replicate FIAT’s global standards in after sales service in India.We have seen a very positive response to the check up camps that were concentrated in select cities a few weeks ago and have therefore decided to launch wintercamps keeping the changing weather in mind across India”.
FIAT exclusive dealership executives will contact existing FIAT customers through text messages and e mails to inform them about the camps. The 3 day winter check up camps are set up at all the exclusive Fiat showrooms across India.
FIAT will provide an extensive 49 point check up for all FIAT customers, free top wash, 20% discount on labour and 10% discount on car parts to the customer, a healthy 10% discount on accessories and merchandise.