DSK Benelli sold 300 superbikes in Chennai in first year

DSK Motowheels, which opened its DSK Benelli showroom in Chennai a year ago, has delivered its 300th superbike and has total bookings of over 400 units.

According to the company, this is the shortest time ever, wherein a superbike brand has achieved such a milestone in Chennai. DSK Benelli is celebrating this achievement by organising a success ride with the owners of its superbikes.

The brand also celebrated its 500th bike delivery in Bengaluru recently. The two milestones further strengthen the company’s market leadership in southern India.

“DSK Benelli has received a truly phenomenal response in Chennai,” said Shirish Kulkarni, chairman, DSK Motorwheels. “There is a vibrant superbiking culture in the city, and its people have embraced DSK Benelli superbikes with great enthusiasm.”

The DSK-Benelli showroom in Chennai, under the dealership of Power Super Bikes, showcases the entire range of DSK Benelli superbikes available in India including the TNT 25 – single cylinder 250cc engine; TNT 300 – In-line two cylinder 300cc engine; TNT 600i – In-line four cylinder 600cc engine; TNT 600 GT – In-line four cylinder 600cc engine; TNT 899 – In-line, three cylinder 898cc engine; and TNT R – In-line, three cylinder 1131cc engine.

The state-of-the-art showroom is located in a plush locale at Anna Salai, near Gemini flyover.

Established in 2012, DSK Motowheels, a part of the DSK Group (a diversified business group with a turnover of over Rs. 5,000 crores) forayed into the growing automobile sector by entering the niche segment of powerful and aspirational bikes.

With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest and most well entrenched superbike network in India.