Chota Hathi: Tata Motors to bring more commercial vehicles under Ace brand

Photo: Reuters

Photo: Reuters


  Tata Motors on Tuesday said it is expanding portfolio of its small commercial cargo vehicles under Ace brand with the addition of three new products priced between Rs 3.08 lakh and Rs Rs 4.78 (ex-showroom Mumbai).

The company is introducing 'XL series' in its Ace Mega, Ace Zip and Ace range, offering 15 per cent longer loading deck as compared to the standard versions, Tata Motors said in a statement.

"With the introduction of BS-IV compliant XL range of SCV (small commercial vehicles), we are offering a complete portfolio of last mile delivery solutions," Tata Motors Head - Sales & Marketing (Commercial Vehicles) RT Wasan said in a statement.

These new additions will address the emerging needs for a safer, economical, and more reliable business transport solutions, he added.

With the implementation of GST, the hub and spoke model of transportation will become even more prominent, which in turn will fuel growth of both heavy duty trucks and last mile transportation SCVs, he added.

The company said Ace XL, with a payload of 710kg is priced at Rs 4.23 lakh, while Ace Mega XL that has a 1,000 kg payload is tagged at Rs 4.78 lakh. The Ace Zip XL with a payload of 600 kg will cost Rs 3.08 lakh ( all prices ex- showroom Mumbai).

"These will be available from tomorrow across all our 1,400 sales points across the country," Wasan said.

Ever since its launch in 2005, the Tata Ace range has sold over 20 lakh units.

"We have been the leaders in the SCV segment and with the addition of these new XL series we are hopeful of strengthening our market share even further," Wasan said.