Ashok Leyland to embrace digital, data-driven wave


Ashok Leyland changes gear on brand refresh

  Ashok Leyland has said that its growth plans for the near future would be centred on activities sticking to the core business, emphasis on international markets and expansion, reinforced focus on defence-related business, growth on its in-house engines and customer satisfaction.


Addressing the company’s shareholders on Thursday, Chairman Dheeraj G Hinduja said that the company's growth plans are centred around "unwavering commitment towards the core business of commercial vehicles and portfolio rationalisation for progressive exit from non-core and non-performing assets."

He added that the plans are of renewed emphasis in international markets in the target clusters with customised products capacity increase at Ras-Al-Khaimah plant, a new assembly unit in Bangladesh and possible further units in Africa.

Re-appraisal of defence-related business strategy to grow tactical vehicles, along with addressing the 'Make in India' requirements of the government of India, accelerating growth of in-house developed Neptune engine in the power solution business, and focus on both profitability and customer satisfaction in after market are the other key factors the company is focusing on.

The company has maintained its growth momentum last year, setting new records of performance. Given the present economic indications and the plans developed in the future, ALL will continue to better its performance in the coming years, also riding on the digital wave, he said. The company has a road map for the data-driven Ashok Leyland in place, which will be the basis on which all future products and processes would evolve.