TVS Motor Company has launched its latest ad campaign for its scooter TVS Jupiter. With Bollywood megastar Amitabh Bachchan as the brand ambassador, the ad campaign salutes and recognises the life mantra of the Indian Man: 'Apne Se Bhi Zyada Apnon Ke Liye'.
Designed and conceptualised by Dentsu Communications, TVS Jupiter not only celebrates the spirit of existing Jupiter owners but also aims to scale newer heights by influencing new consumers to become a part of the TVS Jupiter family.
TVS Jupiter is powered by a 109.7cc single cylinder motor that develops 8.2PS of max power at 7500RPM and 8Nm of torque at 5500RPM. The engine is coupled to a CVT automatic transmission and boasts of a mileage of 62km/L. It comes with features like mobile charging port, external fuel filler, a unique pass switch, key shutter lock and combined braking to name a few.
"TVS Jupiter is crafted for the Indian man,” said Aniruddha Haldar, vice president-marketing, TVS Motor Company. “A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, "apne se bhi zyada apnon ke liye". TVS wanted to salute and recognise this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist.”
To further reinforce its position, TVS Jupiter intends to increase its sales and have a strong consumer base with evenly distributed contribution coming from all zones pan-India.