Valuation battle hots up as Shriram looks to exit Honda JV


An acrimonious battle seems imminent between Japanese automobile giant Honda Motor Company (HMC) and its 17-year-old Indian joint venture partner, Shriram Industrial Enterprises Ltd (Siel), promoted by Siddharth Shriram, over the valuation of the latter’s five per cent stake that it wants to sell.

In 1995, the partners had set up their joint venture, Honda-Siel Cars India (HSCI), to manufacture passenger cars in the country.


Honda, according to sources in the know, wanted to raise over Rs 3,000 crore (till date it has invested Rs 1,620 crore in its Greater Noida plant) through an additional infusion of equity capital, to finance its aggressive plans of launching new small cars and diesel variants in the Indian market.

However, Shriram was unwilling to participate in this resource mobilisation, which would require Siel to invest commensurate cash to maintain its current holding, and preferred to call it quits by selling off its minority stake in the JV.

Though negotiations are on, there are clear differences between the sides on the valuation at which Shriram expects to sell the shares. A solution is expected in the next few weeks.

An HSCI spokesperson said: “Matters related to the partnership concern only the two partners and we have no information at this moment.” When contacted, Siel chairman Siddharth Shriram declined to comment on the issue.

Siel currently holds five per cent stake in the JV through Usha International Ltd. Its exit from Honda, when it happens, would be the sixth case of a Japanese auto company calling off its partnership with an Indian firm. And, some of those were quite acrimonious, with the exit taking place after a bitter battle — for instance, TVS buying out Suzuki in its two-wheeler JV and the government virtually pulling out of Maruti Suzuki after a bitter court battle.

In the recent past, Honda has preferred to chart its own course and has pulled out of its JVs. Just 15 months ago, it terminated its 26-year-old JV agreement in Hero Honda Motors Ltd with Munjals’ Hero Group, to go solo in the country. In 1998, it had pulled out of its JV with the Pune-based Firodias in Kinetic Honda, which manufactured scooters, after the company made losses. Earlier, the Japanese company had bought over Shriram’s stake in Shriram Honda Power Equipments, which manufactured gensets, for Rs 80 crore. The car project is the only venture in which the company has a minority equity partner.

Honda, which commenced sales operations in India with flagship sedan City in 1998, has seen its market share drop over the past decade due to increased competition from global players.

The company’s lack of diesel engines has only added to its cup of woes in the domestic market. Between April and February this financial year, its sales have declined a whopping 22.32 per cent to 43,411 vehicles.

Though sales were limited during the period due to constraints in supply of components from Japan and Thailand, HSCI’s volumes saw a drop even in the previous financial year. This was at a time when the overall automobile industry in India grew by a scorching 29 per cent to sell 2.52 million units.

The company only recently introduced its first small car, Brio, in October last year, after more than a decade of selling large cars in the country. HSCI’s market share has dipped to less than two per cent, whereas compatriot Toyota has raced ahead, selling over 136,000 units last year to become the fifth-largest car maker in the country.

A HISTORY OF EXITS Broken Japanese auto JVs  Fallout Valuation Honda-Siel
(under negotiation)  Honda looking at buying out Siel’s  5%  stake
in the company  Deal size not 
finalised  Hero Honda (2010) Hero buys out Honda’s 26% stake  Rs 3,842 cr Maruti Suzuki (2007)  Govt sells off its 18.28% stake in Maruti 
Udyog to Indian financial institutions in May
2007 after prolonged battle with Suzuki NA TVS Suzuki (2001) TVS buys Suzuki’s 25.97% stake  Rs 9 cr Yamaha Escorts (2001) Yamaha buys out Escorts’
26%  stake in the company Rs 70 cr Kinetic Honda (1998) Kinetic buys out Honda’s 51 % stake Rs 35 cr Source : Industry

Siel, when it entered into the JV in 1995, had begun with a 40 per cent stake in HSCI. But, it later sold over 38 per cent to Honda to part finance the Siddharth Shriram group’s expansion plans. Siel had the option to buy back 30 per cent stake in HSCI. However, with the paid-up capital doubling to Rs 360 crore from Rs 180 crore in 1995, Siel’s rights were eventually limited to re-purchase 15 per cent stake in the JV. The Group exercised the option a year back and picked up an additional three per cent stake.