Toyota launches new Prius at Rs 27.39 lakh


Japanese car maker Toyota on Saturday launched a new version of its hybrid sedan Prius in India that is priced between Rs 27.39 lakh and Rs 29.41 lakh (ex-showroom, Delhi).

The company, which is present in India through a joint venture with the Kirloskar Group, had first introduced the world's best selling hybrid car in 2010.

"The introduction of the new Prius is our sincere effort to bring in advanced hybrid technology to India to develop such market here," Toyota Kirlosakar Motor (TKM) Deputy Managing Director (Commercial) Shekar Viswanathan told reporters at the 11th Auto Expo.



The new Prius will have solar ventilation system in addition to the exiting battery technology, he added.

"We hope to see more Prius customers and contribute to the growth of the Indian hybrid market and thereby contribute to a greener tomorrow," Viswanathan said.

The company has so far sold 150 units of this car since its launch in India in 2010, he said.

Viswanathan, however, declined to share any sales target for the new Prius in India.

Japanese auto giant had first introduced the vehicle in 1997 and has already sold 24 lakh units across the world. Besides the new Prius, TKM on Saturday launched a specially designed seat for Corolla Altis for passenger having leg and knee problems.

The product, Easy Seat, will be available as a retro-fitted accessory and is priced at Rs 29,979.

"The Easy Seat has a mechanism that enables the seat to swivel and slide. It can be slid and turned with ease, allowing easy entry and exit for those with special mobility needs," TKM General Manager (Marketing Division) R K Ramesh said.