This will be the fifth straight appearance at the expo for the fully-owned subsidiary of Japan's Yokohama Rubber Co. The Advan Sport V105 caters to the luxury segment including cars like Mercedes and Audi, while the Geolandar SUV G055 caters to crossovers. The two tyres are also Yokohama's new launches in 2016 for the Indian market.
Both are Yokohama's global flagship brands. Blue Earth A and Blue Earth are two other global concept brands. The company also manufactures Yokohama Earth-1 and S-drive in India. The former is the first product specifically designed for diverse Indian road conditions.
Yokohama will also exhibit its grand alliance with Premier League's renowned Chelsea FC.
Since its establishment in April 2007, Yokohama India has been engaged in marketing activities and network-building in preparation for an expected steady growth in demand in the domstic market.
Globally other than replacement tyres business, Yokohama is an original equipment supplier to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.