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Yamaha launches YBR 110


India Yamaha Motor Pvt. Ltd. today unveiled its new motorcycle, YBR 110 (pronounced as YBR One ten) in the Indian market. YBR 110 is Yamaha's answer to stylish and comfortable commuting.

Speaking on the launch, Mr. Yukimine Tsuji, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, 'After successfully launching our bikes in the 150cc segment, we have now launched a commuter motorcycle YBR 110 which is stylish and has good ergonomics for comfortable day to day commuting. We have been studying the entry level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage. Like other Yamaha bikes, YBR 110 carries Yamaha DNA of Performance, Innovation & Design. We are confident that we will replicate the success of our premium segment bikes with the launch of all new YBR 110 in entry level space.'

YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios that provides optimum torque throughout the rpm range and ensures stress-free riding in congested conditions without requiring frequent gear changes.

The bike has a stylish & brighter multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit & finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail add to the overall sporty style and character of the bike.

YBR 110 is priced at Rs. 41,000/- (Ex-Showroom, Delhi) and will be available in ­­­­­3 colours - Black, Red and Black & Red combination. With the launch of the YBR 110, Yamaha is re-entering a segment in which it hasn't had a bike for a while, after the poor response to the Crux.