Volkswagen AG's management is eyeing the potential acquisition of the Alfa Romeo brand should Fiat SpA consider putting it up for sale, German auto industry newspaper Automobilwoche reported.
"Alfa is a globally recognised brand with sporty genes and a great tradition," the paper quoted a "high ranking" VW manager as saying. "If such a treasure could be had, we must not hesitate ... too long."
Alfa is repeatedly brought into connection with Volkswagen, which has built up an immense cash cushion of euro 17.5 billion ($22.3 billion) to finance plans to overtake Toyota Motor Co in size by 2018.
"As already said by (Chief Executive Sergio) Marchionne, there is no plan to sell the Alfa Romeo brand," a Fiat spokesman said on Monday, while VW declined to comment.