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Volkswagen launches IPL editions of the Polo and Vento
Additional features to make these special edition cars tempting to the buyer
By : BSM | Published : March 14, 2012
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Well, it's that time of the year again. The country is going cricket crazy, and car manufacturers aren't too far behind. In a bid to please cricket fans in India, Volkswagen is set to bring in the new IPL edition of the Polo hatchback and Vento sedan. Selected variants of the cars will be available in IPL trim too, that too for the same price as the regular variants. What's more, the IPL edition of these cars sport additional features too. The IPL Edition II will feature an interactive multimedia entertainment system with navigation and social networking options for the rear seat passengers. In addition, the cars will come with dual tone leatherette seat covers, special floor mats, door sill design and IPL branding on the boot.

Commenting on the action model strategy of the brand, Mr. Neeraj Garg, member of board and director, Volkswagen Passenger Cars said 'Last year we launched our first action model the Vento IPL Edition and there on introduced the Breeze models of both the Polo and the Vento. The immense response we received towards these special editions has prompted us to continue with the IPL Editions and this time with both our popular car lines-the Polo and the Vento.'

 

 

The IPL Editions will be on display at Volkswagen dealerships starting March 15, 2012 and sales will commence beginning April 2012.

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