Living up to its Live the Best philosophy, Mercedes-Benz organized its unique customer engagement the LuxeDrive, in Goa. LuxeDrive bestowed the patrons at Goa with the best and the most comprehensive luxury experience. This exclusive experiential event fascinated customers through a perfect blend of adrenaline, gourmet and haute couture. LuxeDrive was organized in Goa on 31st October and 1st November, 2015 at the Verna Industrial Estate Goa.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes- Benz India, commented, We believe that luxury experience is one of the key differentiator while investing in a luxury car. Best Customer experience is an important pillar of Mercedes-Benzs Live the Best philosophy, and innovative experiential platforms like LuxeDrive, gives us an opportunity to present our renowned brand experience to the discerning customers. We are very glad with the overwhelming response for LuxeDrive across markets and are excited to present it in Goa. Goa is an emerging market with a strong growth potential for luxury cars. We have witnessed a strong preference for our products in this market and have posted a robust 52% growth in the first three quarters this year. We are confident that LuxeDrive will receive a strong customer response in Goa and fascinate our customers in Goa.
This unique and enthralling Mercedes-Benz LuxeDrive showcased the technical expertise and superior performance of Mercedes-Benz range of vehicles, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions. The visitors experienced the memorable Ah My God! feeling with the range of AMG models.
Source : MotorOctane