Taking forward TVS Jupiters brand philosophy: Zyada KaFayda, TVS Motor Company today, announced that it has roped in Amitabh Bachchan asBrand Philosophy Evangelist for TVS Jupiter, the second largest scooter brand in the country.
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the twoShri Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact thatsuccess comes from talent that is nourished with great diligence, character and the spirit ofwanting to do Zyada. This is the philosophy behind TVS Jupiter, Zyada Ka Fayda, which we areconfident will resonate across India, especially when it is propagated by Shri Bachchan himself.We are very happy to welcome him into the TVS Family. said K N Radhakrishnan, Presidentand CEO, TVS Motor Company.
Commenting on the long term association with TVS Jupiter, Amitabh Bachchan said, It is anhonour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter.I felt very welcome, and at home here. While we are working on some very exciting things, thefirst campaign is looking very good and I am sure will be liked. I look forward to a fulfillingassociation with the brand. To all members of the TVS Jupiter family, I would like to convey mywarm greetings for very happy and prosperous festive season. The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and isdirected by renowned director Shoojit Sircar.TVS Jupiter is Indias most awarded Scooter ever. It has also had the fastest ramp up in salesvolumes reaching half a million unit milestone in just eighteen months. TVS Jupiter offers Zyadastyle, Zyada comfort, Zyada features and Zyada mileage and is available in two variants: TVSJupiter and TVS Jupiter ZX.
Source : MotorOctane