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TVS Motor to launch BMW-based platform two-wheeler

 

S G Murali, CFO, TVS Motor

S G Murali, CFO, TVS Motor

 

  TVS Motor is planning to launch the first vehicle, from the TVS-BMW tie-up during the last quarter of the current fiscal.

 

TVS Motor's CFO Chief Financial Officer S G Murali said, “We will launch the first product (from the tie-up) by February or March”.

He declined to give any other details about the product.

It may be noted that the partners are launching two products, one under the brand of TVS and the other under the brand of BMW. The partners earlier announced that investment in the project would be 20 million euros.

The analyst said the tie-up with BMW would show results in Fiscal 2018 and the premium product will push company's EBITDA margin further.

The company started manufacturing product for BMW at its Hosur facility. Both the vehicles will be on the same platform and it will be a 310cc vehicle.

TVS currently address the premium segment with its product Apache.